Who are those referred to as comms managers? What do they do?
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Who are those referred to as comms managers? What do they do?
Depends on the brand, a typical comms manager or communications manager manages social media, email, website and public relations for a brand. The communications manager speak to a brand’s customers on its behalf. Targeting distributors and investors; day to day duties of a comms manager may be reviewing and refining creative briefs then coordinating and drafting an email, defining the target list, sending it out, evaluating the open and conversation rates, etc.
A communication manager is in charge of overseeing all internal and external communications for a brand or company, ensuring its message is consistent and engaging. Also known as a communications director, their main duties include preparing detailed media reports, press releases, and marketing materials.