Many entrepreneurs who are introverted often find it difficult growing their businesses, why should it be difficult— so far they’re dedicated and they channel their energy into their business.
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Many entrepreneurs who are introverted often find it difficult growing their businesses, why should it be difficult— so far they’re dedicated and they channel their energy into their business.
For most introverts, it takes far less energy to work with your natural strengths and preferences, than to fight your weaknesses.
Many introverts – not all, but many – have a natural affinity for writing. If that’s true for you, why not focus on the marketing techniques that rely on this skill? Such as blogging, email and social media. Other introvert-typical skills include researching, problem-solving, and building deep, genuine relationships on a one-to-one level. If any of those are true for you, take a moment to think about how you might bring them into your marketing. For example, if you’re great at researching, could you hold a survey competition to find out what your perfect people want? If problem-solving is your forte and you quite enjoy creating videos, could you invite people to email you with questions or problems, and produce a short video answering each one?
Sometimes, introvert-friendly marketing is less about specific techniques, and more about how you budget your energy. Here’s why. I believe that introverts can do anything we want to do. That said, some things will cost introverts more energy than they’d cost an extrovert. The question you need to ask is whether that thing is worth spending your energy on. You’re the only person who can decide what’s important to you.
Many introverts struggle with marketing. And the reasons they give for this often come down to two things:
They don’t know how to market in a way that feels authentic and true for them.
They know what to do, but it whenever they do it, they end up exhausted.
If either of these situations sound familiar, it’s important to realise that there are many, many ways to market your offerings. Regardless of what the marketing gurus tell you, you don’t have to use all of them – or any specific one in your business.
Three effective marketing strategies for introverts
The trick is usually figuring out which strategies work best for you. Here are three that tend to work well for introverts.
Use low-interaction marketing techniques
While introverts are all unique individuals with different strengths and preferences, there’s one thing that unites us. It’s the defining characteristic of introversion – that we ‘spend’ energy on interacting, and recharge when we’re alone.
It makes sense then that the marketing techniques that work best for introverts are often the ones that require the least real-time interaction.
High-interaction techniques include in-person networking events, exhibitor stands, tweetchats, and group Q&A webinars. Although we introverts are absolutely capable of doing all of these things – and doing them well – they will generally chew through a lot of our energy reserves.