PPC (pay per click) platforms offer the opportunity to display your ad on one of their partner websites or syndicated search result pages.
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PPC (pay per click) platforms offer the opportunity to display your ad on one of their partner websites or syndicated search result pages.
Depends on your company, your products/services, and the target audience as Daniel Chan pointed out. If you need sharp, intent-based visits, go for Google Adwords and Bing.
If you want complete control on who actually sees your ad and if you don’t mind some passive advertising, go for Facebook Ads.If the product/service is the type that resonates with Twitter, Launch Twitter ads. If you are into B2B, LinkedIn works great too. No matter which route you pick, don’t forget Retargeting. It almost always leads to profitability and costs less than regular PPC for most cases.