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Does Trademark law allow someone to trademark a name or nickname? Trademark rights allow you to stop other people from using your trademark to their own advantage. You can stop other people from using any trademark that’s confusingly similar to your trademark, even if the trademark isn’t exactly the same as yours.
You can certainly trademark your name but only if it is conjunction with particular goods or services. Note that, even if you’re famous, you can’t just trademark your name. L.L. Bean’s clothing is trademarked, Eddie Bauer’s clothing is trademarked. If you have something to sell or a service to provide you can certainly trademark your name. Trademarks are source identifiers, if you are the source of the goods or services you may avail yourself of the protection of registering your name as a trademark.
First you need to understand that you can’t just arbitrarily trademark your name. The trademark needs to be associated with a product or a service you offer, say clothes, or jewelry or a company. When you know why you need to register your name for, then you apply for a registration at the local trademark office.
Names and common words are not able to be protected by copyright, nor trademarked. Trademarking, is basically legally registering a form of a word in a particular design and business environment, to avoid reuse of that logo styling. Example is that Warner Brothers could be legally used in any type of business, but if it is done in the movie industry using the shield and the WB, then you’d be in trouble.