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Marketing is a popular sector that is fast growing, and regardless of the sector, companies must market their products or services to a target audience and this requires a dedicated team. What are the must-have skills you must possess to excel at marketing?
In simple terms, a marketer’s job is to explain a company and its services or products to the public (potential customers). A marketer should also be able to explain the needs and interests of the target market to the company. A successful marketer is one who can increase a company’s income by driving sales. Advertising is one branch of marketing, but there are others. Public relations, customer support, market research, and more are all part of the field.
Excellent Communication Skills— It goes without saying that if you want to represent an organization and engage with their customers, then you need to have strong communication skills. But you also need good communication skills for getting along with colleagues, especially since you’ll be working in a fast-paced environment.
Creativity — One of the most important attributes of social media marketing is creativity. To keep people engaged and hooked, marketers will need to consistently come up with new and engaging ideas, creative initiatives, and campaigns.
Writing Ability— Although images and videos dominate much of social media, writing also plays a critical role. Whether you’re creating a Facebook post or crafting a tweet, writing stands as an essential part of a social media marketer’s job profile. If headlines aren’t magnetic or captivating enough, it’s likely people are not going to be motivated enough to click.
Content Curation — This has always been a major part of social media marketing, primarily for those businesses that do not have the time to create a steady flow of content on their own. Content curation is an important skill for a social media marketer since they will need to know when to share, what to share and how to share, in addition to being familiar with content sources and audience preferences.