Several businesses have an account or more on different social media pages, and proper social media marketing plays a huge role in a brand’s success. However, the amount of growth on most of these businesses is significantly low, which could be due to either a poor approach or improper management.
These are the easy steps to follow when using social media to grow your business:
1. Choose the right platform: All social media pages serve different roles and have their own purposes. However, the social media sites you choose to use should be determined by your industry and audience. Some of the social media, such as Facebook, should be used to connect with local community groups and your personal network, where you can engage with them by commenting on posts related to your brand; Instagram should be used for sharing your most interesting photos and videos because this makes the platform a great opportunity to build authenticity for your brand and also target specific groups of buyers by tagging high-value points of interest near or around your listings; and LinkedIn, where you can share pictures and videos while networking and also building your brand reputation.
2. Learn best practices: This can be done by watching what your competitors and brands in similar industries are doing, conducting a social media audit, creating a plan because this would ensure that all your social efforts support specific business goals, and creating a social media calendar as this would enable you to post the right content to the right social channels at the appropriate time.
3. Audience awareness and expansion: Knowing who your audience is is important because it provides a clear picture of who or what group of people your brand is serving. You could as well do this by compiling data on your current customers and also creating a survey form, which will help you understand the best ways to speak to your audience. After getting a clear view of who your audience is and its statistics, it is then important to look for ways to reach more people just like them.
4. Building relationships: Social media has played an amazing role in permitting business owners to speak directly to customers and followers, which has helped build relationships over time. Therefore, proper nurturing of these relationships can help build a loyal community that will lead to ongoing sales over time.
5. Mention followers in your post: Mentioning, sharing, and tagging your followers’ content on your social channels helps you establish relationships with some of your biggest fans. Interestingly, on some social media platforms like Instagram, if you are tagged on the Instagram story, you will get a notification in your direct messages, and you have full access to reshare.
6. Trends: It is important to pay attention to trends so that you have an idea of what people are looking for when they sign into their social channels.
7. Ads: As a business owner, you could run some paid ads by starting with tracking your top-performing social media posts to see which one can get a little “boost,” because this will help to increase brand awareness, generate more engagement, and drive more traffic to your site.
8. Leverage influencers: Due to several experiences, most customers now want to see a face behind a brand before it can be trusted; therefore, you can reach out to influencers in your brand’s niche and try partnering with them.
Irrespective of how big or small your business is, social media plays a great and important role. To ensure that your brand’s presence on social media is managed with quality and consistency, these steps would keep you on track.