How can a person use the art of storytelling to drive sales in a business?
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How can a person use the art of storytelling to drive sales in a business?
To be effective in a business setting, storytelling must be relevant, short, to the point, and give emotional energy to the facts. Stories are an emotional envelope for facts. They can create a more meaningful connection with people than with facts and charts. Through telling about the background, history, or thought process around an initiative, you create an emotional bond with listener and help to clarify the why in a compelling way. When done correctly, storytelling helps listeners to feel that they are part of the story or that they have gone through the journey with the presenter, which helps build an emotional bond and makes the story memorable.
Stories appeal to the emotional part of our minds which tends to influence our decision making. Consumers basically use more of their emotions when purchasing goods than the information about the goods themselves. This is because it is easier for people to remember stories than facts. Telling stories about your business makes your customers feel drawn to your business and it gives them a sense of belonging.