How to increase social media engagement on a small account
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From my experience on social media, the best way to build a small account and reach larger audience is to sell yourself as a brand. Firstly, define your targeted audience. Select niche you are working in, design creative posts with theme creating a strong impression or question thirst. You should ask the questions it is an excellent way to give other people’s opinions and reviews and most of all audience start engaging with you. That is what social media is all about. Do live streaming and engage with your audience, give them Q/A sessions and create new ways to differentiate fans from viewership. If you have the resources and means, sponsor virtual events and giveaways too.
Ask questions and share things about yourself. Comment on other peoples’ posts. Start a conversation. Be “social” on social media vs. just looking and liking posts. Solve people’s problems-educate or entertain them. Just be authentic.