Are newspaper ads still a thing? Are they still as effective as they used to be?
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It really depends on what kind of business you have. Your interest is commendable but without knowing what you’re selling or doing, it’s too hard to guess. It depends on your business, the market, and the demographics of both your customers and the newspaper’s readership. The utility of advertising in print will vary depending on a lot of factors, some under your control, others not.
It largely depends on the question “do people still read newspapers?” It depends on your target users. Do they read those newspapers? You need to place your ads in the places where your potential users can find it, so your task is to figure out what those places are.