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Elena Guffey
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Is the clubhouse a suitable platform to market products as a startup?

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Given that there is no cost to join and you can easily get invite, it’s an interesting new social network based on audio chat. Can startups market their  products there?

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3 Answers

  1. 
Clubhouse offers a new way to humanize your business to others. The voice-note aspect of Clubhouse reportedly makes interactions on the platform feel more personal. You don’t have to worry about eye contact, what you’re wearing or where you are. The intonation, inflection and emotion conveyed through voice allow you to pick up on nuance and form uniquely human connections with others. You can still challenge each other and have tough conversations — but with voice there is often an ability to build more empathy. This is what drew us to the medium.”

Clubhouse recently announced the development of an influencer program, its invite-only “Creator Pilot Program”. This program is only open to 40 top users on Clubhouse but shows promise for businesses who may wish to tap the talents of high-follower-count users in the future. It’s worth keeping an eye on this program as the platform expands and starts to offer ways to monetize or market your business more overtly.

  2. If you are able to get invited to the Clubhouse app, it can be a big win for your business.

The biggest draw of Clubhouse at the moment is the opportunity to connect with some of the world’s most prominent business leaders and entrepreneurs.
Clubhouse offers the opportunity to connect with others in your industry, as well as to network with other business leaders. Beyond the mentorship potential, you can also use it to become a thought leader yourself. As more people slowly receive invites to join, it will pay off big to have spent time positioning yourself as an expert and start gaining followers early.

“Nothing is better for marketers and people that would benefit from business connections than a new social media platform with low dilution and great reach. Investing time in Clubhouse now is like being one of the first businesses listed on Twitter or Facebook. You’ll be able to build a following to which your competitors simply can’t catch up.


  3. You can use clubhouse app to grow your business or brand. What’s so intriguing about clubhouse app is that it truly assists in helping you find your tribe. As you go into the rooms, you’ll start to find dialog that resonates with people who actually need your products and services. Create and join rooms, which you think you can offer the most value and your target market will be interested in. Hosting your own private clubhouse groups are powerful. It will not only allow you to share your intellect and offers with people who are interested in your business, but to establish yourself as an authority. Always come into the room with something to offer. Hosting a party for your friends is a great way to help introduce your connections to others and celebrate each other’s onboarding to the app.