Most individuals associate YouTube with finding educational videos, enjoying music videos, and wasting time. However, another group of people see YouTube as a significant source of income for their internet business.
MrBeast, who earned a record-breaking $54 million in revenue in 2021, has the most paid Youtube channel. Although it takes some time and efforts to earn on YouTube as the competition is pretty intense, and making a lot of money online becomes more challenging.
Below are effective tactics you can use to maximize your potential for YouTube income.
1. Create A YouTube Account
You need a YouTube account before you can start monetizing your channel. A Google email, or Gmail, is required to register on YouTube because it is a Google firm. It’s time to fill your account, also known as a channel, with content after completing registration and making the YouTube account operational.
Creating an account does not automatically qualify you to earn revenues from it. YouTube account holders must follow certain guidelines, such as building an audience and maintaining a specific level of engagement. Amassing a group of followers validates why your channel should earn revenues.
2. Identify Viewers Personas
Do you have any idea who is watching all of your videos? You can better understand your audience and produce more compelling content by using audience personas. Personas incorporate details about the audience’s age, gender, education, geography, and other characteristics.
You can also use them to find an audience’s primary interests and the questions they are looking to have answered. You can glean a lot of insight about your audience from YouTube Studio analytics.
3. Make Intriguing Videos
YouTube content producers need to continuously create videos that viewers will enjoy watching if they want to grow their audience and get more views. Video production is therefore the next stage. There is no set formula for what on YouTube works and what doesn’t.
Some of the most popular content include professionally produced music videos and impromptu family videos recorded with a smartphone.
Using a smartphone is convenient and effective as most are outfitted with quality cameras. Recording in HD will produce a better quality video, so be sure to use the highest quality setting on your phone. If you want an even more professional video, you can use a DSLR camera and an external microphone.
A desktop application like the free Windows Movie Maker, iMovie, or a more feature-rich product like Adobe Premiere can be used to edit your video. A basic editor with no charge is also available on YouTube. Watch out for copyrighted music when editing your video. You risk having your videos disqualified from YouTube advertising if you do this.
4. Upload To YouTube And Configure For SEO
You should upload your finished video to the servers of YouTube at this point. Videos from your computer can be added separately by clicking the upload arrow or by dragging and dropping them into the uploader.
Depending on the size of your video and your Internet connection, uploading could last anywhere from a few seconds to a few hours. You can upload multiple videos at a time as long as you do not close the upload page in your browser.
When your video is uploaded, or while it is uploading, you can fill out the information about it. Be as detailed as possible when creating a title, description, category, and tags. YouTube is the second-largest search engine in the world, and good search engine optimization (SEO) can be the difference between a few views and a few million views.
5. Promote Your Video
It’s time to spread the word about your film now that it’s online. Share your video wherever you can online, including on social media platforms, blogs, forums, and message boards. You can link to the video or embed it on other websites so that people can see it on YouTube. Just be careful not to spam because that will decrease the number of people who see your films.
Promoting your videos helps you to gain subscribers and views. Increasing your audience base gets you closer to being able to earn money on your content. Once your channel is active and you have a catalog of content and a captive audience, you are ready to monetize your videos.
6. Join The YouTube Partner Program
As soon as you are eligible, joining the YPP is simple. You can apply to join the program if you have 1,000 subscribers and 4,000 watch hours over the previous year. Make sure your channel complies with YouTube’s terms of service, community standards, and monetization regulations.
Then simply apply, and actual YouTube employees will personally review your channel and content to make sure you qualify. If your application is rejected, you will need to wait 30 days to reapply.
7. Optimize Your YouTube Channel
You should think about the ideal method for making money from your videos once you have access to monetization options, or even before you achieve that milestone. You can add some money to your Adsense account by turning on the advertisements and earning a few cents each time they are not skipped, but there are other monetization methods that can be even more successful.
For example, if you do Livestreams, Super Chat and Super Stickers can be excellent ways to earn money from your fans. Or, if you have products, try setting up a merchandise shelf on your channel and end screens. Your content and fans will determine the best ways for you to get paid from YouTube, so think about the best strategies, and don’t be afraid to experiment!
8. Create Sponsored Content
Promoting brands’ products in collaboration with them is one of the best ways to make money on YouTube. You might be a good fit as a sponsored influencer if you have a high degree of interaction from a marketable target demographic.
You can meet marketers trying to promote a business or product by using the BrandConnect program on YouTube. You might also have leads of your own that you wish to follow up on, or brands may approach you in an effort to reach your interested audience
However you do it, creating sponsored content is the most lucrative monetization method for many social media influencers, including YouTubers. Some brands will pay good money for a shoutout in one of your videos, Livestream unboxing, or product review video.
9. Advertising Revenue
For most YouTubers, running paid advertisements is their main source of income. You can enable optional adverts to appear on your videos by signing up for the YouTube Partner Program and creating a Google AdSense account.
Through AdSense, advertisers can purchase advertising, and when those ads appear on your channel, you get a cut of the revenue. You make about two cents for each paid advertisement a YouTube user views on one of your videos. Although it might not seem like much, it might build up if thousands of people see your work.
You also have some control over what types of ads run on your videos, so you can experiment with what works best. You can also choose to turn off advertisements on certain videos for a better viewing experience for your fans.
Your channel needs more than 1,000 subscribers and 4,000 hours of video watch time in the last 12 months to qualify for these monetization methods.
10. Work With Brands As An Influencer
By using influencer marketing to advertise businesses and products to your fans once you have a sizable enough following (or a modest following in a marketable niche), you can make money. A sponsor’s product placement, your own video shoutouts, or product reviews could all be examples of this.
No matter how you do it, partnering with a sponsor can be a great way to make extra money on YouTube.
11. Become An Affiliate Marketer
A lot of YouTubers use an affiliate marketing technique to increase their income. Join a well-known affiliate network (such as Amazon Affiliates) and start promoting things on your channel.
By sharing affiliate links in your videos or descriptions, viewers can buy the products you are promoting, and you will earn a commission.
12. License Your Content To The Media
If you have video content that is noteworthy, you might be able to license it to media organizations like CNN, FOX, NBC, Discovery, Animal Planet, and others.
This obviously fits into specific niches. Your tech review videos are certainly out of the question, but you might have luck licensing video material for the travel, health, food, fitness, fashion, and beauty industries.
For example, if you are a fashion YouTube influencer and attend a fashion event, you may be able to license that video content to a news source that needs to film the event. This could be a lucrative way to make money as a YouTuber.