What is the best way to introduce new products and services to customers and potential customers?
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What is the best way to introduce new products and services to customers and potential customers?
Before you launch any new product, the first thing you should and must’ve done is to have surveyed the markets. Why would anyone buy your product? How does your product solve a problem? Next thing is to know who your competitions are, identify your unique selling point and use it to your advantage. Remember, you’re making same product that will serve same purpose but make yours more unique. Do some test running and correct mistakes and errors. Start your pre-marketing and build a solid supply chain. Then you launch your product to the public through the press publication or social media or website.
Well, you must have well defined selling point, this will be the reason why people would even want to buy your products in the first place. Know your strong selling point, understanding why your customer is buying your product will give you upper hand and a huge advantage over other competitions. Train your team adequately and get all the supports you can get. Support can come in form of sales, using influencers, and all. Set a launch date for when you release the product into the public and you get to perform a live demo of the product.