Every corporation, no matter how big or small, is moving online in the digital world in order to increase the scope of their business. The best strategy to expand your brand’s visibility and provide your services internationally is through your online business.
When running an online business you need to set-up strategies that will help you gain new customers and build relationship with your existing customers because they can serve as a source of referral.
Without the appropriate tactics, it would be challenging for you to scale your business online if you are new to the online world.
What are the methods you should implement in order to run a very successful online business?
I’ll walk you through 7 tactics in this article to help you build a highly successful online business.
1. Create A Business Website
So here is the first step, as you could have anticipated. Even when it may seem simple, it’s crucial to thoroughly comprehend the purpose for which you will require a website and map out the user journey for those that access you online. Are you trying to find leads? Are you aiming to sell to the consumer directly? Or are you merely want to have a location where potential clients may learn more about you? These are all good explanations.
What skills do you need to get your website built? You may need to hire a website designer and hire a web developer. If you’re no Shakespeare, then you might want to also consider hiring a copywriter as well. Other options such as a photographer or video editor might also come in handy if you’re looking to build a truly professional website with original visuals and/or high-quality product photography.
Looking for developers with specialized talents may be the best option for some industries. You would want a developer with experience on platforms like Shopify, Magento, or Woocommerce, for instance, if you were wanting to set up an e-commerce site. Take a look at our talent pool of freelancing Woocommerce and Shopify web developers, for instance.
2. Optimize Your Website For SEO
You’ve undoubtedly built an online business successfully if you’ve followed the instructions up to this point. To attract potential clients, you must now focus on optimizing your internet visibility. You can accomplish this with the use of SEO (search engine optimization).
The most cost-effective method to propel your business to the top of Google and boost site traffic is with a clever SEO strategy that takes advantage of gaps in content competition and incorporates the essentials of technical SEO.
One good place to start is by doing keyword research. This involves gathering a database of keywords related to your brand that your target audience might be searching for. One of the key data points here is “search volume”, a metric used by a number of tools to indicate how many monthly searches there are on specific keywords, which can be filtered by region and device among other things. Be sure to focus on mid and long-tail keyword strings that aren’t swamped in competition. If you’re the owner of a candle e-store, for example, you’re much better off targeting keywords like “artisan homemade candles” rather than simply “candles”.
Comprehensive keyword research can inform a killer long-term content strategy as well as key on-page SEO mark-ups such as page titles, header tags, alt tags and general keyword usage throughout your content. There are plenty of tools out there to help you with this, many of them free, such as Wordtracker and Keyword Tool, though you may want to consider hiring an SEO expert too.
3. Encourage Reviews
Let your current consumers spread the word about your top-notch services as they already know you offer them. Regardless of the industry, the majority of potential customers will always read customer reviews before making a purchase.
Ask loyal customers to leave you a review on websites such as Google or Trustpilot. This is the perfect way to build trust and help push that crucial sale over the line.
4. Join A Platform
It goes beyond merely having a website of your own. Potential clients or consumers can find you more quickly on platforms that are available for practically any industry. If you own a restaurant and need to deliver food, you may want to consider Deliveroo or Uber Eats. If you work in the retail sector, you may want to consider Amazon, eBay, or Etsy.
There are many options across all industries. Do your research and see what options you have available to you.
5. Set Up A Google My Business page
Even if they don’t need to visit your office or store directly, creating a Google My Business page can be a terrific method for people to locate you nearby.
Your Google My Business page will come up in the Google Maps app, but can also be found through normal Google search, so this is a great opportunity for you to share more information about your business including opening hours and services you offer to an engaged audience.
6. Use Email Marketing
Using an electronic mailing system to communicate with your present and potential consumers is known as email marketing, which is a sort of direct marketing.
Despite being one of the more established digital communication channels, it is still the most efficient.
It is the most direct way of connecting with your potential customers, nurturing them, and turning them into customers and also build customer loyalty.
Effective email marketing can turn your prospects into a paying customers, and turn a one-time buyers into repeat customers into a fan.
Also, when writing emails, you should ensure that your emails are tailored to the needs of your potential customers that way you will get them to covert.
7. Digital Advertising Campaigns
A wonderful technique to introduce new people to your brand is through digital advertising. If you’re prepared to allocate some money to your marketing efforts, you can start seeing benefits right away. Digital advertising has the advantage that, with proper setup, it is much simpler to monitor its effectiveness than offline advertising.
To get started, the best options are probably Google Search and Facebook. These are relatively simple to set up some basic campaigns, and they are often the most effective for conversion. If you find these successful and want to go more in-depth, it could be worth looking at taking some of the free courses that Google provides in their Skillshop.
Alternatively, you could look at hiring a digital marketing freelancer.
8. Use Paid Media To Increase Your Reach
Another form of strategy you might create to expand your online business is to use paid media.
To market and raise exposure for your business online, you can utilize sponsored media such as social media platforms like Facebook, Instagram, Twitter, TikTok, and Pin-interest as well as search engine platforms like Google and Microsoft Bing.
This platforms have millions of daily active users, making it a great avenue for your to increase your business reach online and improve your sales.
The more people know about your product and services, the more you will increase sales online.
When using paid media ensure you target the right set of people who would be interested in buying your products or using your services.