Email marketing software and solutions makes planning, organizing, automating, and tracking internal and external email campaigns easier for firms.
In order to scale up as their marketing requirements increase, budget-conscious businesses should think about email marketing solutions that come in both free and paid versions.
Email marketing is one of the most effective digital marketing tactics, despite the fact that there are many to choose from. Because a subscriber and the campaign are directly connected when it reaches their inbox, email marketing is more personalized than social media and blogs. You can scale and automate this process using email marketing tools while tracking client interaction.
In order to create an email list for your company, the finest email marketing software should make it simple for you to create emails, segment your list, tailor your messaging, and check analytics reports.
If you want to create a list of devoted consumers, using the appropriate email marketing software is essential. The best email marketing software can assist you in achieving your objectives, from delivering targeted emails to monitoring interaction.
I’ve ranked and reviewed the best email marketing softwares in this article so you can choose the one that’s best for you.
One of the best designed canvases for designing email automation sequences is provided by Autopilot, allowing you to concentrate on developing effective and ideal client journeys.
The era of mass email distribution and unthinking distribution of weekly email newsletters for marketing purposes is long gone. Smart email marketing is vital in the modern digital environment. It all comes down to intuitively and automatically sending the appropriate messages to the appropriate leads at the appropriate times.
Anyone who has ever built an email automation sequence knows how quickly they can become confusing. Autopilot solves this in a rather fun way, allowing you to annotate your automation sequences with emojis, stickers, and explanations, making it easy for teams to collaborate on custom campaigns.
Another feature we love about this tool is the ability to trigger actions inside of Autopilot. This saves you from having to configure integrations using Zapier, and it makes your sequences much easier to understand.
Because Autopilot is so userfriendly, it’s a fantastic option for teams who need to work together on robust email automation.
The top marketing automation platform for e-commerce stores is Omnisend. It manages SMS and web push notifications in addition to email marketing.
Omnisend includes all the tools you require for creating email campaigns that are interesting and highly effective.
You can choose from a range of optimized templates to create your emails, and you use Omnisend to add shippable elements to your emails like scratch cards and product pickers.
Omnisend also has a range of segmentation features that can help to make your email campaigns more personalized, and improve conversion rates. You can also make use of the A/B testing features to perfect your strategy.
Omnisend also provides you with access to strong automation capabilities, a landing page builder, form and popup tools, and much more. The ideal all encompassing email solution for e-commerce companies.
HubSpot is a prominent and esteemed tool that offers a specialized CRM, email marketing software, online chat and forms administration, landing page design and everything in between.
When HubSpot serves as the foundation of your marketing and sales efforts, you can more easily link income to the advertising campaign, newsletter, or blog post that had an impact on each transaction. In this regard, HubSpot functions more like a CRM that also provides automation and email marketing.
You may send email campaigns straight from WordPress with the help of a HubSpot plugin. Additionally, the plugin enables you to use a HubSpot form or chat widget to add contacts to your CRM automatically without ever leaving WordPress.
4. Campaign Monitor
You should definitely have a look at Campaign Monitor if visual appeal is vital to your marketing strategy. especially if you want to develop a unique email strategy to maintain brand coherence.
Thanks to Campaign Monitor’s lovely templates and drag-and-drop email builder, you’ll have complete control over how each message appears. With built-in access to Unsplash, you can easily add free stock photographs while quickly creating a stunning email by customizing fonts and color schemes.
Benchmark is an affordable choice for any small business that needs a beautiful and easy to use email tool and marketing automation software.
But it’s likely to be a particularly great choice for small agencies and consultancies, where design is important from both a staff training and optimal client experience perspective.
Even though Benchmark isn’t as popular as the other tools on our list, it’s undoubtedly a fascinating alternative, particularly if you’re trying to send polished and professional emails without having to be or pay an email designer.
To offer a wonderful user experience, everything from their unique templates to the platform itself is exquisitely made. Despite the fact that it could seem insignificant to some, it has a huge impact on contacts’ perceptions of you and your data.
One of the top email marketing platforms available is Moosend. It distinguishes out for its simplicity of use, superior customer service, and potent segmentation and customisation tools.
With an average 4.7/5 rating on G2 and thousands of happy customers, including major businesses like Vogue, Gucci, Dixons, Dominos, and TEDx, it’s clear that Moosend is a platform users trust.
It comes with all the core email marketing features you’d expect: a library of professional, fully-customizable drag and drop email templates; a visual newsletter editor to customize them on, campaign scheduling and email sequencing, automation workflows, etc.
However, on top of that, it also comes with some of the most advanced segmentation and personalization tools we’ve seen.
You can leverage the AI-powered product recommendation engine to upsell products your customers will love in your emails. Recommendations can be based on previous customer actions (like products they’ve viewed or purchased) and various other factors.
Additionally, you can customize your emails for each component of your list. It’s up to you how you handle your list. You can divide it up based on demographic factors like gender, age, and location. To get even more specific, you can group subscribers according to factors like when they last made a purchase.
In addition to all of that, Moosend allows you to create landing pages and forms that you can use to expand your list.
Wishpond is a comprehensive marketing solution that gives users access to all the tools required to generate, nurture, and convert leads.
But don’t think Wishpond is a jack of all trades but master of none. On the contrary, its built-in email features are excellent and every bit as good as your average dedicated email marketing platform.
With Wishpond, you get access to a simple but powerful email builder, advanced automations, and powerful a/b testing tools that can help you to get the most opens and clicks out of every email.
Emails can be personalized for individual customers based on the information stored in your integrated leads database, and automated workflows can be set up to automatically send out welcome emails, abandoned cart emails, and more.
In addition to the aforementioned, you have access to a number of useful marketing tools, such as a landing page builder, an appointment planner, and a strong social promotion tool.
The social marketing tool is quite effective. It can be utilized to create viral giveaway campaigns that produce a large number of leads and enable you to swiftly expand your list.