What is the difference between a website’s bridge page and landing page?
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What is the difference between a website’s bridge page and landing page?
A landing page is a single web page to which marketers direct traffic; blog entries, sales pages, and opt-in pages are just a few examples. A bridge page is a form of landing page that can also be used as part of a funnel. The general idea is that it just links the sales page with the squeeze page. For example, when you don’t control what happens on the next web page, such as a sales page, bridge pages are frequently employed. A bridge page aims to warm up and pre-sell your visitors before referring them to your affiliate product.
A bridge page is just one type of landing page. Generally, a bridge page used for affiliate marketing as a landing page that gets people over to an affiliate link. The main reason being that on many ad networks you’re not allowed to post affiliate links directly. If you’re not doing affiliate marketing, there’s not really a reason to use a bridge page, you can just use a landing page. Bridge pages are commonly used by an affiliate and network marketers. A bridge page aims to warm up and pre-sell your visitors before referring them to your affiliate product.