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We are actually so lucky to be living in such a digital age that allows businesses of all sizes to thrive through online advertising platforms. Whether you’re a small business owner or the CEO of a multinational company, you need to reach customers online, where they spend most of their time. Which platform works great for you?
It’s Google Ads for me. Google ran a complex change to make its marketing products more simple and accessible to the users. They rebranded Adwords into Google Ads and launched the new Google Marketing Platform and Google Ad Manager, which are actually the result of several key product mergers.
With the new Google Ads, running an advertising campaign becomes a smooth process for small business owners. With Google, the possibilities to advertise your products/services are endless. From text ads shown right on top of search results to in-stream , YouTube videos ads, you can reach countless potential customers who have shown interest in your brand.
The best for me so far is Tiktok, a social medial platform. TikTok is the fastest growing social network on this planet. Hands down! In less than two years, it has more than 1.2 billion users globally! The app is a quick way of creating and posting 15 seconds videos.
Its usability and ease-of-content creation have attracted a not-so-technical audience too! Anyone can become a content creator within a snap of a finger. It makes TikTok a ballpark of advertising for businesses.
Though the platform is relatively in its infant phase with its advertising model, it uses similar features as those of Snapchat’s sponsored lenses. Tiktok calls it a branded effect. You can use the feature to target a specific niche audience and let them interact with your brand in a fun way. You can also use influencers on the platform to market your brand, influencers have a religious imprint on people.