As much as influencers are often paid to help promote a brand, for the sole purpose of enhancing sales; there are a lot of harms influencer can do to brands, through their actions or what they say.
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As much as influencers are often paid to help promote a brand, for the sole purpose of enhancing sales; there are a lot of harms influencer can do to brands, through their actions or what they say.
Working with the wrong influencers can a lot of harm to your brand of care is not taken. It takes a lot of time and effort for brands to find the right influencer for their campaigns. If you don’t collaborate with the right influencers, it can cause great damage to the reputation of your brand. There are some ways in which influencers can damage your brand if cautions are not taken early enough; there are some influencers that buy followers on social media, these followers are not genuine, which means they are not likely to post comments when posts are made on such influencer’s account. Influencers can also buy comments to help build their brand. Comments make brands believe that the influencers generation positive reactions to posts, where as, they’re “bot” comments which are not real nor genuine.
Currently the general public is struggling with grief and illness, mental health issues and loss of finances. Casual and insensitive comments by Influencers can have repercussions on the brands that they are associated with and must not be underestimated.