The digital marketing landscape changes every year, and some years are more notable trends than others.
Whether you’re a marketer or small business trying to keep up with the latest trends in search engine optimization (SEO), social media campaigns, email marketing, paid advertising on Facebook and Google Adwords, there’s always something new happening that could affect your digital marketing strategy.
Let’s take you through some of the B2C marketing trends.
1. Short Videos Becomes A Priority
Early in 2020, the popularity of short videos spiked, and it hasn’t stopped since. TikTok was the go-to app at the time for short video content. The attention of viewers is currently being fought over by YouTube Shorts and Instagram Reels.
This is fantastic news for brands since, in 2021, short videos that are popular gives B2C marketers the second-highest ROI, just behind influencer marketing.
The trend in which marketers invest the most in 2022 is the ROI, despite it being rated second. A third of B2C marketers who have not yet invested in short content will be the first to do so in 2023, according to statistics.
Today, social media heavily utilizes quick videos. According to data, social media is a top investment for corporate marketing.
This may be because three key objectives of B2C brand marketing campaigns in 2022 are to increase brand awareness, promote produce and increasing revenue.
Using social media, you can complete at least two out of three tasks. Brand awareness has always been the main benefit of using social media, but things have changed.
Today, with so many platforms offering in-app shopping experiences and advanced advertising formats, brands can achieve more marketing goals.
2. Influencers Takes Charge
People with a modest following and little societal impact are no longer considered social media influencers. Influencers are in command of the marketing game now and in the future. The reach of social media influencers is used by brands who wish to reach their target audience to promote their goods and message. Since social media has a large audience and is simple to use, it is the most profitable option for marketers.
Influencer marketing enables firms to promote their products to consumers everywhere. Social media influencers are a more lucrative alternative due to two factors, the first of which is a broad reach. The trust that followers have in these influencers makes up the second factor. A goods that someone they respect recommends, they are very inclined to purchase. As a result of a specific influencer using or being linked with the products, this may aid firms in selling more of them.
3. Audio Content Takes A Front Seat
According to the facts, video dominates content marketing. However, audio is gradually blending onto it.
Only 19.1% of B2C marketers employ podcasts or other audio material in their marketing, according to the poll. 37.4% of those that actually utilize it think it’s one of their most successful trends.
Although the adoption rate in 2021 is low, the data shows that more B2C marketers will add audio content to their marketing efforts in the new year.
In 2022, almost 43% of B2C marketers grow their spending on podcasts, while 38.4% intend to hold steady. This demonstrates that marketers across all sectors appreciate the potency of audio content.
4. The Value Of Social Responsibility Increase
Customers want and expect firms to be more open and vocal on social media now more than ever.
Consumers have started to hold businesses more accountable in the last two years, particularly during the height of the COVID-19 issue and cries for social justice. Brands will satisfy this demand in 2022.
Currently, only a third of B2C marketers surveyed believe that social responsibility is an effective marketing trend. Despite this, 45%of people plan to increase their investment in 2022.
5. Inbound Marketing Over Outbound Marketing
Inbound marketing will be supported in the upcoming year, experts say, despite the fact that many marketers are sometimes confused between the two types of advertising. Going to your consumers rather than waiting for them to come to you is the core concept of inbound marketing. Due to its compatibility with other marketing strategies, such as video content, this technique may work well in your favor this year.
Marketing professionals can create for consumers highly engaging content using inbound marketing tactics, which can greatly increase sales. Implementing the inbound marketing methodology of “Attract, Engage, and Delight” in 2022 can be a wise move.
Inbound marketing strategies can outperform outbound marketing strategies by a wide margin with the help of SEO techniques.
If you are all set to plan your marketing strategy, you must take an in-depth look at these 5 marketing trends. These trends can surely help you transform your entire marketing strategy and reel in all the results you have been expecting. With the right tactic, you can face all the challenges 2022 has to offer. If you require more help, you can contact marketing professionals and develop a personalized strategy.
6. TikTok Ads Make Inroads
One of the world’s social networks with the fastest growth is TikTok.
It is not surprising that B2C marketers have taken note.
Many people have created their own TikTok accounts. However, an increasing number of businesses are experimenting with TikTok’s comparatively new ad platform.
Even though TikTok ads are new, they offer a lot of the standard features you’d expect in a social ad platform.
As an illustration, TikTok provides a number of placement options on its site, such as “TopView” and “Brand Takeover.”
However, Facebook advertisements are more easily accessible than TikTok ads.
7. More B2C Companies Implement Personalization
Any B2C marketing effort should now include personalization, especially for e-commerce websites.
In fact, according to Epsilon research, 80% of consumers stated they would be more likely to make a purchase from a company if they had a tailored experience.
Personalization boosting conversions is partly why email marketing platforms and CRMs that focus on personalization, like Drip, have seen rapid growth.
8. Email Marketing Makes A Serious Comeback
Many B2C businesses are looking again at email as social media organic reach is substantially lower than it was a few years ago.
For instance, Beardbrand primarily uses email as a medium for content marketing.
This online store’s weekly email offers advice on developing and maintaining beards. They occasionally send out deals and offers as well.
Email marketing is making a significant comeback in the B2C space, as seen by two rapidly expanding platforms.
Flodesk is the first. It is an email marketing system created especially for the fashion and e-commerce industries.
ConvertKit is another option, a very quickly expanding email service provider for web entrepreneurs.
9. B2C Businesses Invest More Into Video Content
Most companies now use video into their marketing plans, according to a Wyzowl survey.
What’s more intriguing is that 95% of companies that already use video plan to allocate the same amount of money, if not more, to video marketing in their content marketing budgets, according to the same survey.
Most video material is seen on platforms that people use frequently, for example, Facebook TikTok, Instagram and YouTube.
So it’s fair to say that B2C businesses will be largely driving the increase in marketing video production.
The online platform where your customer is active greatly influences how B2C marketers take advantage of this trend.
Fitness businesses, for instance, might benefit from investing in a YouTube channel that is active.
Videos created expressly for Instagram (or Instagram Stories) could be beneficial for firms in the tourism industry.
10. Visual Search Continues To Grow
When Google revealed that Google Lens has been used more than 1 billion times, it generated significant media attention.
That’s a significant sum. For Google too.
Having said that, Pinterest has long incorporated visual search into their site.
Additionally, they kept improving the tool and adding additional features. In fact, users may now make purchases directly from the visual search results on Pinterest.
To be clear, most B2C brands probably don’t benefit from optimizing for visual search.
But if you sell a physical product or have an ecommerce site with thousands of physical products, it’s worth keeping an eye on visual search engines like Google Lens.
11. Influencer Search Engines Come To Market
Influencer marketing was quite ad hoc in the beginning. Someone powerful could be located on social media. Send a pitch by email. And a price would be negotiated.
Naturally, there is still some back and forth in this regard.
However, the procedure is becoming more efficient as a result of websites like Upfluence and SparkToro.
Finding influencers who cover your issue is surprisingly simple with the help of these influencer search engines.
Some of these influencer marketing platforms even have features for contacting and closing deals with influencers.