The most recent estimates place Facebook’s monthly user base at above 2.6 billion. Compared to the other top platforms, it is by far the biggest social networking site.
This offers a special opportunity for marketers to use it as a platform for marketing and advertising. It’s a terrific place to promote because it has the ability to reach billions of people.
The fact that Facebook can target your audience based on their social media profile is what makes this method of online marketing so effective.
A number of factors come into play, including age, geography, education, interests and pastimes, and even marital status.
With the aid of all this crucial information, you can more effectively target your market and avoid squandering money on people who don’t care about or want what you have to offer.
Still, many people are unaware of how to design and manage Facebook advertisements. Fortunately for them, Facebook provides a potent tool called “Facebook Ads Manager” which makes it simple to build and run ad campaigns.
In today’s guide, we’ll explain how to use Facebook ads to boost sales and the efficiency of your company. Let’s start now!
1. Set Up An Ad Account
Facebook gives you the option to choose which interactions, such as page likes or event reactions, you want to pay attention to. To effectively target your audience, your marketing strategy should include this focus. With so many options available once you arrive, they make setting up the ad account simple.
Facebook even has tools available to help you set up a marketing plan for your business if you don’t know the direction you should go.
2. Set Objectives For Your Facebook And Instagram Ads Campaigns
Facebook will ask you to select a campaign objective before you begin running advertisements. Although choosing the campaign target should be simple, there are a few considerations to take into account. These objectives are more than simply labels; they’ll help Facebook optimize how your campaign is shown.
For example, if your goal is conversions, then Facebook will try to show the ads to people who have a behavioral history that makes it more likely they will buy.
3. Familiarize Yourself With Facebook Ads Manager
Facebook Ads Manager is where you establish your goals, target markets, decide on a budget for advertising, and set up your adverts.
The first step to creating a new Facebook Ad is to launch a new campaign. And to do this, you first need to set an objective for the campaign you want to achieve.
4. Give Your Campaign A Name
After deciding on the ideal Objective, you can give your campaign, the ad set that it sits beneath, and the individual ads contained in the ad set names. In the long run, getting your naming conventions right from the outset will save you a ton of trouble, especially if you’re intending on creating a lot of campaigns and ad sets for your company.
By setting up your ad account in this way, you or another team member will be able to rapidly search for a certain ad in the Ad Manager dashboard. We can vouch for the fact that you shouldn’t undervalue a solid naming protocol for your campaigns.
5. Select Your Target Audience
Following the naming of your marketing campaign, Facebook Ads Manager will prompt you to specify the target audience for this specific ad.
For instance, select “Existing contacts” if you want to focus on people who are already on your email list.
But if you are trying to find new people to target, choose “Audience you define.” This will help you set the type of audience you’re trying to target.
You can create an audience based on the traits of your present clients or email subscribers using the lookalike audience option. By doing this, you’ll be able to connect with individuals who are more likely to be in your target market.
Additionally, by supplying other attributes like region, gender, age, or interest, lookalike audiences enable you to target only a particular segment of your audience, as explained by Michal Leszczynski, Head of Content Marketing and Partnerships at GetResponse.
Lastly, you may select to advertise to users of the “people liking your page” or “website visitors” options if they have already liked your Facebook page or have recently visited it.
6. Choose Your Facebook Ad Placements
You have the opportunity to advertise across all of Facebook’s properties, including Instagram and Messenger, which are owned by the social media giant.
Additionally, you must choose which platform (mobile, desktop, etc.) and location you want your adverts to appear on (on newsfeeds, Instagram stories, Messenger messages, etc.)
If you are new to Facebook ads, this can all be a little daunting. Thankfully, Facebook Ads Manager offers an Automatic Placements option you can use, which uses algorithms to place your ads in the best spots for your budget allocation.
Furthermore, according to Facebook, selecting Automatic Placements can help ads stand out.
Select “Edit placements” instead if you’d like to manually select the locations where your first ad will appear.
7. Set Your Campaign Budget
Here, you set your daily spending limit and choose the duration of your advertising campaigns.
There are two ways for you to determine your budget.
Total budget: The most you’ll be willing to pay on the advertising campaign before it is stopped. If your overall budget is $100, the campaign will end after you have paid up to $100.
Daily budget: The daily sum that will be spent on the campaign. You will be charged up to $100 per day the campaign is active if you choose a $100 daily budget.
Although there are bid control settings and optional prices in Facebook Ads Manager, this step of the process can be simplified by employing a program like GetResponse Facebook ads. You only need to provide your budget and the duration of the ad’s runtime, and you’re done.
8. Create Your Facebook Ad
You can advertise to your audience in a variety of ways, using everything from photographs and videos to complete product collections.
Depending on the goal you select in step 1, there are several format options available to you, but you can still alter certain features.
However, if you are utilizing GetResponse’s Facebook ads tool, you can quickly create your ad by dragging in an image or video, typing in your text, and selecting the page source:
You can preview how the advertisement will appear on your potential placements (such as newsfeeds and Instagram stories) after you’ve added your elements, and then you’re ready to launch!