Welcoming good suggestion of sales funnel that can be used for a large fashion audience.
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Building an email database is a good way to start, which I also recommend 100%. If you have a website for your fashion business (would’ve been better if you stated what kind of fashion), focus on writing good and useful contents on your website. Know the trend and follow wisely; you can discuss how to dress for zoom meetings on your social pages and websites, tell your audience about new arrivals and tease them with the nice ones, teach your audience how to save money and invest even while shopping from you.
Not sure how big your company is or how much of a budget you have, but from my experience, social media is always an effective go-to. Just don’t become too over-dependent on it as a single channel. It works. Another is forming partnerships. Look for and collaborate with other brands that you don’t compete with but are complementary to your brand.