what strategy do you use to arrive at the right pricing for your business?
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what strategy do you use to arrive at the right pricing for your business?
Why not take a survey? Ask people how much they would pay for whatever your selling(if there is no comparable). Think about what kind of brand you want to be. I sell cotton bed sheets, competitor prices range from 18,000 to 45,000 (in naira) a set. On both ends there are very successful brands. I wanted to sell something nice and high end feeling where I could include a nice linen bag and other freebies that people appreciate so I priced a little higher than the average. Honestly perceived value is everything.
Theoretically, price it by value. How much would your customers be willing to pay for your product? How much are they spending on their current alternative solution? Find your competitors and see what their charging. Customers always prefer low prices, but you can’t keep following only what the customers want, can you? Not if you want to make profit and stay long in business.