why don’t fashion brands make use of more plus sized models in their adverts?
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why don’t fashion brands make use of more plus sized models in their adverts?
Some brands stopped using plus size models because there were complaints that they were promoting obesity and encouraging people to be over weight. But that’s just some bull talk really, I really just think it’s all about marketing. There’s a general trend in brands that use plus size models, this is because these specific brands are targeting women whose weight is slightly above average. I don’t really think it’s glorified, it’s just about what type of audience you are trying to advertise to.
Plus size fashion has moved mountains since it’s almost non-existent beginnings. There are now far more options for plus size women and these options are both fashionable and affordable. In the past it was a never-ending search to the back of the store, shuffling through over-sized t-shirts that lacked design and shape. Women of varying proportions are now seen all throughout media – film and television included. I can testify that modelling clothes for brands has really changed gear from what used to be the usual. Consumers want to see models their own size in a range of different clothing, and a lot of brands are striving to make this really happen