How do I do a paid ad on Pinterest?
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I think it really depends on your target audience and your product. Different social platforms are simply a channel. Certain offers may not work on Facebook but will tremendously work on the other. So having said that, what are you trying to market and to whom is it for?
I don’t really encourage anyone to go for the Pinterest ads, I don’t really think it’s worth the while. Well, it depends on how you measure success and what type of attribution model you use. But it is not great in comparison to Facebook for the majority of things when looking at pure performance. The fact they also limit a lot of 3rd party impression tracking in a similar way to Facebook means it is difficult to do multi-touch attribution properly also.