What are the common mistakes often made by online marketers these days?
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What are the common mistakes often made by online marketers these days?
From a consumer’s point of view, I think the most common mistakes online marketers make is spamming people with mails. It is crippling, and it needs to stop. Take for example, I am expecting some very important mail, and i got notified of a new mail, and while rushing to check, I realised it is a mail from those online stores, I’d be so pissed that I wouldn’t even bother to read the mail nor check if i actually need those products. In extreme cases, I can unsubscribe from their mailing list. Spamming does not translate to huge sales please, it is disturbing. schedule your mailing and make it brief and catchy.
Many online marketers often fail to collect consumer data.Data is very important for a marketer, as this will help choose the appropriate target consumers. The data can be sourced from emails, telephone numbers, social media addresses. It would be very difficult to want to reach marketing targets online without the data.
Also, the design and appearance of an attractive product image are one of the important elements of the success of online marketing. If this is ignored, as a result, the existing product or product will lose to competitors with similar products whose visual appearance is better. Especially if the level of product competition is very high.