There are times that being totally honest to customers won’t get your products and services sold, but is it ever okay to tell white lies to customers?
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Don’t give false impressions when it comes to business, false impressions are everywhere. From misleading advertising campaigns to padded resumes, you won’t be hard pressed to find examples of people trying to make others believe things are better than they really are. And while you may not realize it, this is just another form of lying! You have to be upfront and honest with those you work with, or you may lose your credibility and build up bitterness and resentment in a once-valuable business relationship. Think about the ways that you or your company may be misleading others, and find ways to stop it. Make sure that you aren’t spinning feedback to make someone feel as though they’re doing better or worse than they really are. And certainly don’t mislead any potential job candidates or employees about realities concerning compensation, advancement, or future plans.
What appear to be lies to so many of us, are half-truths couched in clouded terms in ambiguous grammar. That’s how they get away with it. It does take a lot of practice in the writing of it and it takes even more practice to see through it. It is due to lack of knowledge or partial knowledge of consumers. Consumers do not file complaints even after knowing the truth as they feel they do not want to waste time,effort and money.