We have all been asked to introduce ourselves at some point or another, and the majority of the time we struggle. It can occasionally be difficult to write a bio.
A brief introduction or synopsis of who you are and what you can do makes up a professional bio. Its goal is to make you appear qualified for whatever role you are utilizing it for.
A bio is typically used at the beginning of a CV, on a LinkedIn profile, and when introducing yourself to clients, employers, or customers.
Purpose of a Professional Bio
Let’s get one thing straight before we look at how to write a bio. A professional bio should include more information than just a list of your qualifications. Regardless of your level of experience, it is a chance for people to get to know you.
Professional biographies typically appear on your website’s “About Us” page, in the bio portion of your social media accounts, and in the “Summary” section of your LinkedIn profile.
Worry not, it’s much easier than you might imagine to write a professional profile. This article will teach you the numerous processes needed to write a professional bio that will make you a pro, whether it’s for a blog, LinkedIn, Twitter, Instagram, or any other website.
1. Decide On A Perspective
Even though first-person writing is certainly an option, third-person writing is often seen as being more polished. This not only makes it a little simpler for you to write about yourself, but it also allows you to naturally incorporate your first and last names.
You want your bio to read as if a professional in your field wrote it about you. Writing “I have a CPA and work for a Big 4 firm” is much less effective, for example, than “Jane Smith, CPA, currently works for a Big 4 accounting firm.”
Additionally, it can make your professional biography better-suited for search engine optimization because it provides specific details. Just make sure that you avoid using your name too frequently.
2. Start With An Introduction
An introduction is the initial section of a compelling website profile. If there is one item about your bio you want your target audience to remember, it should be your name. So start by stating who you are. If you’re using the third person, make sure your first and last name are the first two words in your bio.
3. Keep It Short And Spectacular
It’s crucial to write your bio in a way that will quickly grab the reader’s interest. Keeping your bio brief is vital because it has been said that the typical website visitor only reads 20–28% of the words on a given page. Of course, some platforms such as Twitter will limit how much space you have to work with anyway, but when filling in the “About Me” field on Facebook, for example, discretion is key.
4. Tailor It To Your Audience
For example, it would be vital to mention that you have a BSN if you were constructing a professional profile for yourself as a nurse. Included would be your enjoyment of knitting, which is less important and perhaps even unnecessary. Be professional and narrowly focused in your bio.
5. Give More Details About Your Current Position.
The intricacies of your current position are probably not well known to the reader. A feeling of who you are can be conveyed by providing context for your principal responsibilities. The context also explains why people ought to be curious about you.
Whether you’re a CEO, middle manager or junior associate, explaining the specifics of your job description is an important part of building a personal brand.
6. Highlight Your Best Achievements
Create a chronology or list of your biggest accomplishments before writing your bio, then choose the ones you want a recruitment agency to pay attention to. In order to save space, only the ones that most accurately describe you should be included in your biography. The unmentioned achievements can always be moved to a separate field on the page later.
7. Talk About Your Personal Interests
Are you a frequent flier? Do you blog on a regular basis? These private information might be added to your professional biography as well.
People are curious about the person who is the professional’s employer. Your target audience will gain insight into your personal life if you mention your hobbies and interests in your profile.
Knowing about you as a person can make you more relatable. You become a person, not another cog in the corporate machine.
8. Write In Full Sentences
Treating your bio like a résumé would be inappropriate. Using bullet points or numbered sections to list your accomplishments can detract the reader’s focus from the crucial information that comes before them. Keep your bio to no more than one or two whole paragraphs.
9 Prioritize
Once you’ve organized your data, be sure to present it in the proper sequence. The most significant information should come first, followed by the least significant information, while writing your bio. A typical bio might begin with your name, then list your profession or industry of involvement, your qualifications, and accomplishments, before concluding with your contact information. If it’s convincing and well-organized, there’s a good chance that your bio will have readers reaching for that “contact” button!
10. Don’t Forget To Add A Call To Action (CTA)
Your viewers will be prompted to get in touch with you for more information if you end with a Call to Action (CTA). You will be able to expand your network and market yourself for pertinent job prospects.
State your contact details, such as a primary business email, and stay responsive to your audience to build credibility and trust.