Among your available tools, email marketing is one of the most effective. You can communicate directly with your prospects and customers when you have a strong email list.
The battle, though, is more complicated than simply compiling a list. Writing persuasive sales emails that prompt readers to respond is the next step.
Any email that convinces potential customers to make a purchase from your company is a sales email. You develop it and then email it to everyone on your list who has signed up for it.
Copywriting is often the key to success. Your chances of getting a reaction from your subscribers increase with the quality of your article.
However, if you want to start off strong with your email list, you need strong copy. Other factors, such as the images you choose and the kind of CTA you develop, also come into play.
Don’t worry if you lack experience as a copywriter. Anyone can learn how to communicate successfully via email, and you can also perfect your persuasion strategies.
You don’t want uninterested potential customers to virtually delete your emails.
For this reason, we’re going to show you how to create a sales email that can convert prospects, engage clients, and trigger reactions.
1. Personalize The Subject Line
A customized topic line informs the receiver that they are the intended recipient. You are specifically targeting this person; you are not just sending an email blast.
The majority of email marketing platforms, let you customize each message you send depending on the subscriber information you have. By doing this, each email reads more like a letter from a friend than like a sales pitch from a company owner.
Nevertheless, you don’t want to overdo it. In terms of each individual subscriber, using the recipient’s first name is adequate personalisation.
The recipient’s place in the sales funnel, however, allows you to further customize your subject lines.
2. Create An Engaging Opening Lines
So, you’ve succeeded in getting someone to read your email. You must now convince them to continue reading. You need a strong starting line in your email to entice the receiver to read more.
To let the receiver know the email was written especially for them, it’s a good idea to start the email with something pertinent and not overly general. Although you don’t have need to be familiar with them well, learning something about their business or job will help you customize your email.
If you are struggling to come up with a personal opening statement, try starting with an attention-grabbing fact or statistic. In essence, you don’t want it to come out as a sales pitch you use at every chance.
3. Write Attention-Grabbing Preview Text
The first line of an email’s content can be seen in the preview text. Shortly after the subject line, the content is shown. It would be beneficial if you carefully created the preview wording because it is hit-or-miss.
Make sure that your sales email’s preview text doesn’t include general information, such as reading this email and social media links. It should make it easier for subscribers to understand what benefit they will receive by opening the email.
4. Add Curios Questions
You should carry out your tests in the email body. Make an effort to keep the reader’s attention. Explore your investigation further to identify the issue they are having. Ask them about their existing approaches, the outcomes, or any additional advantages they are seeking from the product, but keep your attention on the issue at hand.
These inquiries will pique their interest and start a stimulating conversation that you may advance.
5. Avoid Spam Triggering Words
Nowadays, SPAM is a big problem. 88% of sales and marketing emails arrive in the principal mailbox, while the remaining 12% are routed to the SPAM box, according to Returnpath’s 2018 email benchmark report.
limiting the use of words that cause SPAM, such as FREE!, SALE, and DISCOUNT. You will establish a solid sender reputation and be able to get past the email filters by doing this.
6. Keep Your Email Short And Precise
Long emails with numerous theories are not enjoyable to read. Straightforward and quick to the point. The optimum email should be between 75 and 100 words, according to a Boomerang study.
You should use a brief and straightforward tone to ensure that you get your entire argument through, address the prospect’s pain point, and influence them. Your response rate will go up significantly as a result of this.
7. Leverage Connections
Use your connections to make an introduction. A mutual connection can establish your credibility. Before deciding whether to engage and negotiate with you, a shared link gives the prospect the opportunity to run a short background check.
8. Show Benefits Rather Than Features
Excellent features provide your product or service more recognizable value. But the prospects focus on your advantages and capacity for problem-solving. They consider the ease with which their needs can be met. Therefore, instead of outlining the qualities of your products, strive to emphasize their advantages whenever possible.
In a sales email, outlining the advantages gives the prospect the impression that you are empathetic and capable of providing assistance.
9. Provide A Due Date
Setting deadlines always makes you more responsible. Some salespeople believe that giving deadlines to prospects could come out as unfriendly. But if done properly, it is completely fine.
You may always schedule an appointment for a specific time or ask your prospects to respond by a specific date.
Giving your prospect a deadline makes it easier for them to prioritize their work while still making time for you. Their ability to make quick purchasing decisions is also aided by adding deadlines to offers or promo codes.
10. Create A Compelling CTA
After reading your email, readers should immediately know what you want them to do, according to a clear call-to-action.
Together with the convincing copy you produced in step 3, your CTA gives your prospects an extra reason to act.
The reader is made aware of their next step through a compelling call to action. At this point, resist the impulse to nag your readers into buying your new e-book, joining your webinar, or following you on social media. if not right now, then eventually.
When given more options, individuals take longer to decide, according to Hick’s Law. The possibility exists that they won’t make any decisions at all.
Keep your call to action brief to help potential clients avoid analysis paralysis and streamline their purchasing decisions.