How do you know a good landing page? What are the features of a good landing page?
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How do you know a good landing page? What are the features of a good landing page?
Landing pages are crafted to target a specific set of search terms. They’re also promoted using Google Adwords and other paid boosting methods. Both of these move the landing page up in ranking and get your product, promotion. A landing page focuses on one promotion, product or sale. It lives outside of your site’s taxonomy and exists solely to get one message across. This is good in a few ways: It moves one specific sales or marketing goal to the foreground for higher conversion
It gives you the opportunity to isolate and track the success of a particular product, goal or set of keywords. Make the Buying and subscribing process more efficient. A high converting landing page acts simply as a portal to move visitors down the funnel more efficiently. Rather than people stumbling upon your CTA somewhere in your right rail or on your homepage, they find it right away on the landing page and move on to subscribe, sign up, buy or join.
Landing pages play a big role in converting the audience to actually buy your product.
Now, what should a best landing page contain? Well there is no hard and fast rule o it. There are examples where some really good looking pages got not enough conversions and some ugly, literally ugly pages made a huge profit. So it depends upon the experimentation. The general rule is to provide value through your content. Look, there are a lot of softwares out there that offer a variety of pages for a variety of purposes. It all depends upon your requirements and the results you want to achieve. Different softwares provide different features within different price plans.