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How do you approach investors for a startup that you only have ideas on, no products. Just your solid ideas? How well can you make investors put funds into the idea?
There are plenty of investors that invest in a ready idea to take it off the ground. It doesn’t need to be a ready product of have any existence in the market.
However you can’t just go to an investor with just an idea that isn’t thought out well. You need a proper business model and business plan to be able to really win over your investor. You can’t just go and tell the investor “oh i have an idea to sell this item to those customers and make millions’. You don’t need to have a product but you have to have practically everything ready to go, and just be waiting for the fund.
You need the operations & business model to show how your business will make money and how it will operate.
Getting investment for just a business idea is going to be really hard if you don’t have a proven past record. The best thing to do is use that time you’d use to look for investors to build a product and get paying users. If you can’t build a product, get a list of people who want the product and are willing to buy it.
Then find an unentrepreneurial developer (there are a lot of these, most freelance developers are entrepreneurs) and show them the list of customers you have found and explain the idea. I’m pretty sure they will be up for it.
Now you have a product, paying users and an extremely attractive investment opportunity. It’s going to be hard work, but once the hard part is gone, you get to enjoy every bit of it.