how should I space sending newsletter to my subscribers, so it doesn’t turn to spamming.
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how should I space sending newsletter to my subscribers, so it doesn’t turn to spamming.
It all depends on what frequency of messaging is okay with your users? Some brands send emails everyday as their engagement metrics prove that the content they send is being consumed. Some brands just send once a week as sending more than once results in overkill and rising unsubscribes.
It highly depend on the purpose it serves. For me, I send out new newsletters once every week. Making it once a week gives me the time and enough space to really prepare what and what will be in the newsletter. It helps making the newsletter interesting and makes my subscribers have something they would have to always look forward to.