What are the observable differences between marketing and outbound marketing. What makes one different from the other?
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What are the observable differences between marketing and outbound marketing. What makes one different from the other?
Outbound marketing is a traditional form of marketing in which a company initiates contact with potential customers or leads. Examples of outbound marketing methods include cold-calling, cold-emailing/spamming, direct mail, billboards, event sponsorships, tradeshow presentations, advertising through TV, radio, print and online or through in-person contact. After leads are generated using these methods, it has typically been the responsibility of a company’s sales representatives to follow up and develop business relationships with those customers.
With outbound marketing, companies cast a wide net and hope to gain customers by repeatedly imposing their messages on them without knowing whether the customers want to receive those messages. This is commonly referred to as the “spray and prays” method of marketing, where a company disrupts a person’s flow of activity in order to get his attention and promote a message.
Outbound marketing refers to any kind of marketing where a company initiates the conversion and sends its message out to an audience. Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements, trade shows, outbound sales calls, and email spam. It is the opposite of inbound marketing where the customers find the company when they need it. Outbound marketing is generally harder to track and less profitable than inbound marketing, yet ironically, organizations still spend as much as 90% of their marketing budgets on outbound marketing.