How do you come about deciding the right name for your startup?
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How do you come about deciding the right name for your startup?
It largely depends on the nature of the business, the target audience, the values and attributes of your startup. Different names will appeal to different target audiences. In fashion, for instance, a name likely to appeal to older women probably won’t attract young women. First take your business category and look up in directories or online the names of similar businesses — not to copy, but to get ideas of the sorts of words used, and to see which type of names you like and which you don’t. Are certain words used frequently? Are the names long or short? Are they jokey or serious? You’ll discover by doing this, for instance, that fast-food shops often have jokey names, but accountants don’t. This sort of information is useful for you when it comes to naming your own business — you are picking the brains of people who have been through what you are going through now. Then think of the values and attributes you want your business to have. Is it a cheap price? A friendly service? A local business? Something unique? Something luxurious? Names should reflect these qualities and tell potential customers something about you.
When you’ve identified your values, for example; speed of service, or friendly staff, then make a list of key words: speed, friendliness, expert and look them up in a thesaurus, either a book, or online. You will probably find words that you can use in your business name this way.
First of all, any name you choose should depict the company’s functional area or the field it is into. And more importantly the name should not comprise of any word that’s supposed to be offensive in any respect in the countries you intend to serve. Now, for the selection of a good name. Always select a name which is easy to remember. Try looking for dictionary words which are common or at least which sounds similar to one. Please, avoid using name that sounds similar to other companies in the same field or in any other field. And lastly the name should be easy to pronounce at least by the person who reads it for the first time. Finally, prepare an answer to the question as to why you choose that name for your company, cos believe a hell lot of people will ask you that.