I just opened an Instagram account for myself and I have less than 1k followers for now, and I want to be an influencer on Instagram. How do I grow the account to become one?
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I just opened an Instagram account for myself and I have less than 1k followers for now, and I want to be an influencer on Instagram. How do I grow the account to become one?
Influencer marketing is a hot marketing phenomenon that everyone is talking about. It has become a mainstream marketing tactic and is no longer limited to a select few brands or agencies. Almost every major industry has seen a rise in influencers. And brands are leveraging them now more than ever. Being an influencer has become so lucrative that it’s no wonder that everyone wants to be one in their respective domains. To become an Instagram Influencer you need to:
1. Select Your Niche
2. Optimise Your Social Media Profiles
3. Understand Your Audience
4. Create and Post Relevant Content
5. Be Regular and Consistent
6. Engage With Your Audience
7. Let Brands Know You’re Open to Collaborations
8. Create new hashtags
In Instagram pages nowadays shout out are very popular. People show their reputation to other people by their talents. Some show dresses, some show fashion and some with other talents like singing dancing, being creative.
The attractiveness of your posts is a must. Put yourself in a position of a typical Instagram user; you’ll stop scrolling only when you see an image or a video that looks interesting enough. Regardless of the type of the content you post, you have to make sure that your posts intrigue your audience. So, focus on the quality of your content, because that’s crucial for being a successful influencer.
Instagram’s algorithm favors the accounts that are active, i.e. that post often enough. In order to receive more followers and get more engagement, you should post every day if possible (but not too much, since some people will be annoyed if they see tons of posts by the same profile every time they sign in). 3 to 4 posts on a daily basis should do the work. Some of the most popular and the most profitable topics or niches are: fitness, health, dating & relationships, fashion, self-improvement, pets, how to make money online, luxury products, lifestyle, etc. If you fall into the some of the mentioned categories, chances are that you will gain more followers.
Look for the profiles who post similar stuff as you that have the most engagement (likes & comments) and the most followers, and see which hashtags they use. Now use those hashtags in your posts. Also, don’t forget that the hashtags shouldn’t be too general, but more specific. If you use very popular hashtags you won’t be noticed, since thousands (or millions) of people are posting using the same ones.
Engage with the posts from other profiles you see on Instagram’s explore page, regardless of whether they follow you or not. Like & comment on them. This also improves your visibility, and increases the chances for you to get noticed.