How is cold outreach structured on Facebook?
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The first step for a successful lead generation is to know who are your ideal customers. The best way is to find your prospects manually because you will have the highest success rate. If you don’t have enough time, you can use some of the products and SaaS tools to find your ideal customers. Your outreach templates should be friendly, and you must get your potential customers’ attention with a headline and a first few sentences. And most importantly, always follow up.