With the shutdown of both Instagram and Facebook, many businesses have started taking up alternatives as many have realised they only have their business existing only on those social platforms.
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It was a huge eye opener for me! Although I have an offline store, but more than 80% of my sales come from my social media pages, so you really can do the maths and imagine how furious and confused I was when I couldn’t access any of those pages within the 6hrs the pages were down. Frankly speaking, my business may survive without Instagram and Facebook but will barely survive, I’ve so much built my brand around those platforms. But then, this is a wake up call to all business owners, to always have alternatives and make sure those alternatives can stand the rest of time.
A lot of business cannot survive if Instagram and Facebook are both taken away. Those platforms have proven to provide slid backbone to businesses, especially small scale businesses, over the years. This has causes many businesses to be highly dependent on those platforms. But with the outage experienced, that should be something enough to instigate the need to take offline business very seriously too.