What kind of business is referred to as B2B?
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Business-to-business, or B2B, is a company that sells its products or services directly to another company. This is in contrast to the B2C model where they sell directly to individual consumers. The B2B business model features the exchange of products and services between two or more businesses. These businesses include product manufacturers, wholesalers, distributors, retailers, and more.
B2B stands for business-to-business, and it’s used to refer to the transactional model used by companies who work with other companies. It’s a form of business that takes place between two companies. It involves one business selling services, products or knowledge to another business.