I’ve always used google analytics and it’s always delivered greatly. I’d justly like to know if there are other alternatives out there. I’m eager to explore
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I use Plausible analytics for all my websites and I have to say I just love it, I even recommended it to a marketing friend and now she uses it instead of Google Analytics because she just likes it more.
I’ve used couple others over the time but the one that truly stands out for me is Woopra, although none has been able to beat down google analytics IMO. Woopra offers one-click integrations with other systems such as Salesforce, Google Ads, and more so that you can get all your data in one place. It has four main categories of data: people, journeys, trends, and retention. That understand user actions to define their customer journey so, that you can increase engagement and retention.