Growth hacking is like the new kid in town, who is gaining a lot of popularity, and people are claiming to know him without really getting to know him. Whereas digital marketing is the kid who has been the popular kid around the block, people know him. They are confused if the new kid is going to replace him. No one is replacing the other one. Growth hacking and digital marketing are both important concepts in the field of the digital landscape. Both the concepts are very similar to each other, and they are linked in some of the different ways. They both have a shared process of using creativity, experimentation, and analytics to accomplish the goals. Where they differ is the methodology they use. I think both roles will continue to hold their importance for a business based on short term and long term goals they want to achieve.