It becomes a serious deal if that’s my source of income. There are a lot of people who got popular overnight just by hopping on a trend, or doing something silly. Some get popular due to the work they constantly put into building their personal or business brand. The fame of this latter set of people lasts longer compared to the former because they always have contents to put out. If you have a product that you want to sell or you want to become an influencer in your area, it becomes important that you have significant popularity on social media channels. On a personal front, there’s no need to become popular on social media. Social media is just a medium for you to connect with your family, friends, and acquaintances to share memories. It does not mean that you should score popularity points for sharing those moments. But then, we all love attention. So, if you’re popular on a personal front too, it’s all cool.