people are relatively easy to deceive — For all of the prattle about how intelligent and smooth con artists are, the majority simply prey upon the vanities, insecurities and greed of others. Even when a idea has been thoroughly discredited, they can find victims who haven’t learned their lesson. It is difficult to prove things to many people. Even when confronted with evidence of scams being scams, many people will not believe you. They think that you are trying to make them look foolish or that you and not they, are person who doesn’t understand. Con artists prey people’s affinity for their own. Also, most people don’t understand finances- Most people operate with a barebones understanding of finance and investing. If they find someone who knows more and who radiates an air of trust, they believe him or her. This is even when this type of thinking has failed them in the past. Because some people can only comprehend reward. They cannot understand risks — Some people, no matter how detailed things are explained to them, can only understand the rewards portion of any financial discussion. No matter how much or how often you explain things to them, they still only perceive that they are getting something.