I want to take a step back and discuss something that was streamed down to “well, just do design”. Branding success isn’t a viral tweet—it’s consistency. This article about branding success https://clay.global/blog/top-branding-agencies-for-startups/fundraising-and-investor-relations shares how startups like Oatly built investor trust through cohesive visuals, tone, and values. My lesson? Audit every touchpoint (pitch decks, emails, even Zoom backgrounds). Investors notice when your LinkedIn header clashes with your deck.