What comes to your mind when you see consumable products without information on their ingredients.
What is your take on brands producing consumables but don’t reveal their ingredients?
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What comes to your mind when you see consumable products without information on their ingredients.
It can be somewhat more expensive, especially for baby-brands and manufacturers tend to prefer to use the limited space on the label for marketing. What companies should consider is that ingredient information is marketing. Infact, a major form of marketing. These days, people are very concerned about their they use or consume, knowing a little information about this is a great way to actually martlet your brand to the public.
It’s all about consumer education and awareness. Think of food labels. While it was once a foreign concept to look at the ingredient labels of your food, it’s now commonplace and consumers are knowledgeable about certain ingredients they may choose to avoid. Federal and state laws already require ingredient disclosure for food products, over-the-counter drugs, and cosmetics, without disastrous impacts to those industries. A few companies already disclose all of their ingredients. Manufacturers are allowed to protect trade secrets by not labeling the amount or concentration of ingredients or the manufacturing process, and ingredients that make up the product.