How can your brand stand out and stay top-of-mind when consumers in every market are continuously receiving a torrent of messages, emails, and advertisements from other businesses seeking to gain their attention? Using drip marketing is one strategy.
By continually reminding customers of the available goods, services, and promotional offers, drip marketing enables businesses to stay in regular communication with both present and potential clients.
Early drip marketing consisted of mailing paper mail and fliers to customers who were either on a marketing list or who had already gotten in touch with the company. It goes without saying that drip marketing in the form of social media and email marketingbecame more and more popular as marketing adapted to the digital age.
How Drip Marketing Works
Depending on the media being used, drip marketing functions differently. Email, social media, and direct mail are the three most popular platforms.
1. Email Drip Marketing
Online forms that are filled out by potential clients or customers usually signal the start of an email drip campaign. The user gets added to an autoresponder program after submitting the form, and from that point onwards, automatic emails will be sent to them.
The emails can be personalized with the contact’s name and specific mentions of the action they took. For example, “Hi Lora! Thank you for signing up to receive our weekly marketing newsletter.”
2. Social Media Drip Marketing
The use of social media in drip marketing is becoming more and more widespread in the digital age. Social media accounts are routinely updated with texts, pictures, or videos related to a certain marketing initiative in this type of drip marketing.
For example, a social media account for a TV network might market for a particular show premiere by releasing behind the scenes clips, photos, or graphics to build audience excitement.
3. Direct Mail Drip Marketing
Drip marketing has traditionally used direct mail, which has undergone numerous advancements through the years in the form of software and digital printing. Direct mail is now more automated, tailored, and manageable thanks to these developments.
The “Law of 29,” regardless of the technique, is a typical drip marketing trend. Most potential customers, according to this unwritten marketing rule, won’t purchase something until they have seen an advertisement for it at least 29 times.
While 29 may be a bit too specific, the point remains that a key to generating lead generation is staying top-of-mind for potential customers by continuously creating points of connection.
Practical Tips for Drip Marketing
Drip marketing is effective at persuading a potential consumer to purchase a good or service. We have compiled a list of useful tips to help you use drip marketing effectively so that you may convert more of your prospects into actual paying clients.
1. Directs Your Potential Customers To Buy
Drip marketing can be of great help because potential customers need to be gently guided toward making a purchase. Giving you a free trial or showing you how to use the product in a video tutorial are two examples of guidance. It’s not at all far-fetched to say that systematic guidance of a lead can get a potential customer to buy double the amount he originally intended.
2. Tell Them It’s Nice To Meet You
Like a handshake, a welcome message expresses how great it is to meet you. A message that is well-written leaves a positive impression and prompts the prospective customers to think back on the facts he learned from the first message.
The welcome message can include things like a list of the most popular products or the most read blog posts. Writing and sending every welcome or introduction message shouldn’t be on your shoulders. This is where drip marketing comes in handy, as an easy solution for automation.
Potential consumers are excited by an engaging welcome message. Up to 58% of recipients receive welcome messages compared to 14% who open ordinary emails. The outcomes are significantly better if the message is sent right away following newsletter signup.
3. Don’t Let The Items In The Shopping Cart Sit There Aimlessly
The effort put out to ensuring a lead converts into a customer may be in vain if buyers allow unsold goods to languish in their shopping carts.
You can still turn things around, though. This is where drip marketing, which is tasked with reminding forgetful customers and rekindling their interest, comes in handy. Customers filling up a shopping cart and tossing it is actually much more common than you might think.
When a customer leaves a product to lay around in the bottom of the shopping cart, drip marketing automatically sends an email reminding them that the product exists. You’ve probably got a similar email when shopping. That’s drip marketing in action!
4. Keep In Mind What Your Customers Like.
You can include goods or services from the company’s selection in an email message if you are aware of a possible customer. For instance, Spotify pays close attention to what its users are interested in and tells them as soon as a new song by a favorite musician is released.
Drip marketing is one way Spotify gets their customers to come back and use the app