How do I analyze who my competitors target audience are? The age range of their followers and location?
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How do I analyze who my competitors target audience are? The age range of their followers and location?
You can’t analyze your competitors, if you don’t know who they are. In some cases identifying your competitors is very easy ‐ for instance, if you have an offline business and you know your competitors there, just check their sites and you are done. However, in other cases, identifying your competition isn’t that easy. Your competitors could be sites in your niche, sites that rank well for your major keywords, or direct competitors for your long tail keywords, etc. The list of your competitors might be a pretty long one and obviously you can’t monitor all of them.
Phlanx is an Instagram engagement calculator clues you in on how active any given account’s followers are. This is an awesome resource to analyze your competitor’s Instagram presence. Plus, it doubles as a way to figure out whether or not an influencer has a legitimate following.
Phlanx’s engagement ratio is calculated based on the number of followers an account has versus the rate that followers interact with contents.