How do you know when to send your marketing emails? And how often is too often?
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How do you know when to send your marketing emails? And how often is too often?
Timing is of huge importance when it comes to email marketing. With click-through rates as low as 2 percent for some industries, one of the best ways to improve results is by scheduling your emails and knowing how often to send them. According to reports, people hate receiving promotional emails unless they subscribed to the service or the email contains something “beneficial” for them. However, one major factor that impacts how someone feels about receiving an email is the timing. If you keep bombarding your email list with emails, whether promotional or non-promotional, your subscriber list will begin to shrink at a rapid pace. In fact, 69 percent users unsubscribe due to “too many emails.” Knowing the right number of emails can be very difficult, especially when experts suggest you to communicate more with your customers.
Sending one to two bulk emails a week is ideal for most merchants, especially if you’re just starting out with email. Sending an email every second day (or even more often) will drastically lower engagement levels without generating more sales. Of course, every business is unique. If you’d like to dig deeper into what’s best for your store. The one thing to keep in mind, above all else, is to ensure that you’re delivering value with your emails. Whether it’s great content or personalized offers, as long as your subscribers continue to receive something of value, most will continue to engage with your campaigns.